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AltaVista Email

AltaVista is one of the internet ventures of California based Overture Services Incorporated. The company came up with what was promised to be a “free email for life” but somehow factors like business strategy, cost reduction and changes in business focus made it to close the email facility in the year 2002.

AltaVista is a popular internet search company that has an illustrious record of owning 61 patents. The company started off its operations with the objective of providing access of information to the community around the world, making the benefits of internet accessible to one and all.

The AltaVista email was thus designed to work as a fast and effective means of communication through the internet that will enable people around the world to be in constant touch with each other.



Coupled with all this, the company’s business focus and strategies changed too. As part of the renewed thrust on making AltaVista a major force in the business of internet search engine, the company has decided to shift focus. Hence AltaVista email services that was being used by about 4, 00,000 subscribers at the time of its closure by March 2002, had to be discontinued. Also to make sure that the existing subscribers do not face a great degree of difficulty, AltaVista informed all its users well in advance about the impending closure of the AltaVista email services. It further advised them to transfer messages and addresses in time besides informing their friends and acquaintances about the issue.

AltaVista email was offered as a free email facility to its subscribers. The tag “free email for life” inspired many hundreds of subscribers to sign in and become members of the AltaVista email. This free web mail service during the short span of its existence proved to be a simple, fast and effective means of internet communication. The main objective behind the launch of this free email service by AltaVista was to entice a substantial number of customers from the leading search engines like Yahoo and Microsoft’s MSN. However, the less than desired amount of usage by the members who had plenty of options to choose from the so many forced AltaVista to look for other options.

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